While a similar publicity stunt in LA went off with relatively little drama, it appears the Mercenaries 2 petrol giveaway in London was "irresponsible and dangerous," according to local residents. The BBC reports that traffic was gridlocked as drivers waited to get their £40-worth ($70) of gratis gas. The promotion started at 6:30AM and ran until police apparently shut it down.

Local residents were quite upset about the traffic and honking the stunt caused in their neighborhood. Lynne Featherstone, MP for the district, stated that while a lucky few got free gas, "hundreds of residents have faced misery." She's demanding an apology. We're sure that EA is real sorry about all the free publicity and we're positive those people with tanks full of free gas are even more sympathetic.

[Thanks to all who sent this in.]

The Make-A-Wish foundation, in conjunction with a slew of sponsors, will be holding a Rock Band competition in Vancouver, Canada, starting Oct. 4. The $100 entry fee, along with pre-purchase tickets for the finals at the Roxy Nightclub, go straight to the Make-A-Wish foundation. The first round of the competition will be held at the EA studios located right outside of Vancouver in Burnaby. From that event, the five finalist bands from each of the four divisions will then compete at the Roxy Nightclub on November 6 for prizes.

There are four divisions for competitors to register their groups: Competitive, Social, Corporate and 18 & Under. There are currently no details about prizes, but it sounds like a cool charity event. Isn't that enough?

One of the more ... interesting Achievements in the Xbox 360 version of Mercenaries 2: World in Flames is the 50-point "Everybody Wants Some," which is earned by playing online with one of the game's developers, or someone who's already played with them. Yep, it's contagious. Actually, it's sort of like the STD of Live Achievements, if you'll pardon the icky analogy.

We think it'd be pretty cool to hear the 360 "Achievement Unlocked" sound in real life every time we came down with a cold or other ailment. Hear that Microsoft? Get on it – after all, you were all about "Live Anywhere." Mercs 2's devs will be playing September 5 through 12 using special easy-to-grok Gamertags, which we've listed after the break. Now, go forth and expose yourself to viral goodness.

Having already come to an arrangement with Japanese star developers Goichi "Suda 51" Suda and Shinji Mikami to publish a mysterious horror franchise*, who could blame EA for stalking showing interest in other Eastern talent? Speaking to MTV Multiplayer, David DeMartini, who oversees the EA Partners program and a board swathed in secret plans, candidly admits, "EA looks at the top 20 developers in the world and we try to sign anything those guys are working on."

DeMartini explains that deals such as the Suda/Mikami one represent "something that is very unique and very special," despite being, like many of our relationships, "slightly uncomfortable for both parties." We're dying to see the results of EA's collaboration and share DeMartini's unshaken hope that it "will serve as a springboard to a successful formula that we can apply to some of the other great Japanese designers." You know, like Gackt.

*It's the franchise that's mysterious, not the horror. We're quite certain it'll have obvious, horror-inducing things like ghosts or Rihanna albums.

At this rate, Dead Space will be coming out tomorrow. Clearly taking note of the immense terror and confusion imparted by its decision to release Dead Space earlier than expected, EA has announced that the outer space corridor creeper has been moved forward a week ... again! That's like, the opposite of a delay.

You can now catch the Xbox 360 and PlayStation 3 versions in North American stores on October 14th (PC guys are still on for the 20th). That is, if you're confident enough to leave the house, knowing that the world has become a very sick and unusual place.

The review embargo lifted on Spore today, and the critics wasted no time weighing in on Will Wright's oft-delayed opus. The general consensus seems to be that an amazing level of quality is there, but depth may not be, which is really the last complaint we ever expected anyone to level at Spore. Go figure.

• PC Gamer UK (91/100): "Spore falls a little short of its promise at every stage, but bear in mind that its concept is as close as we've come to a game incarnation of the Lord our God."
• IGN (88/100): "In fact, Spore is essentially five distinct games woven together. And here, Maxis demonstrates a weakness, as a number of these games come off as lightweight or limited. However, Spore is a prime example of something that is much more than the sum of its many parts.
• Gamespot (80/100): "Taken on their own, its pieces are nothing special. As parts of a singular ambitious vision, they work far better. Throw in the best customization tools seen in years and an enthusiastic community brimming with creativity, and you have a legitimately great game that will deliver hours of quality entertainment. "

You can put down that syringe full of bear hormones – EA's got a much easier (and more affordable!) way of transforming yourself into that most noble of Mother Nature's creatures: simply don Korssar's Helm. You see, the "magical Kislevite helm is imbued with the spirit of the wild North and will magically transform the wearer into a ferocious bear."

There are some caveats however: your ability to live your life as a bear will be limited to the virtual confines of EA Mythic's Warhammer Online MMO (a deal breaker for some, to be sure) and those willing to confine their bearness to WAR will still need to preorder Command & Conquer: Red Alert 3 on PC to access the magical helm. Preorder cross-promotion? Clever move, EA. Great to see publishers further incentivizing preorders ... but we're sure there's at least a handful of WAR-heads eager to play as a bear (a bear!) but uninterested in picking up Red Alert 3. In other words: don't throw away those bear hormones just yet.

The viral spiral marketing campaign for Spore has gone into full swing with only five short days until Will Wright's latest creation ... er, creation hits shelves. Billboards, bush shelter ads, and complete be-stickering of public places (Harvard Square shown above) are being spotted, and our buddies at Big Download are keeping track of them all in one big, weird gallery.

Many of the designs and slogans used in the ads have actually been lining the walls (and, actually, pretty much every surface) of EA Maxis' Emeryville, CA office during the game's epic development process. Now the entire world, nay, universe will get to see what we've been treated to during our various visits to Wright's home away from home.

[Via Big Download]

For the most part, all is quiet on the western front in terms of Spore reviews, but there are some exceptions sneaking out of Germany. VG247 reports that German PC mags Gamestar and PC Games have rated Spore with a 79 and 73, respectively. Although not gawd-awful, it's not exactly in line with the glowing reviews the publisher is hoping for with Will Wright's ultra-hyped and much-delayed "sim everything."

We're not currently aware of when the North American embargo on reviews expires, but the European one is allegedly up this Friday, alongside the game's release in the region. UK mag PC Gamer was apparently given the all-clear by EA to release its review early, doling out an impressive 91. It'll be very interesting to find out what the European outlets think of the game later this week.

As we've all come to learn, the industry's use of the word "exclusive" is about as persistent as a piece of cotton candy in your mouth. For all we know (which, admittedly, isn't a lot), the Xbox 360 and PC versions of Mirror's Edge could be receiving their own "exclusive" downloadable bits. Probably some designer gloves and elbow pads for our squirrely protagonist.

[Via PS3 Fanboy]

No doubt your eyes have already darted to that score at the bottom, recoiling in shock at the sight of a number so low, it actually manages to spell something: catastrophe. Five out of ten? What happened?

Well, it seems not everybody is blown away by Mercenaries 2 and its highly delayed destructive, open-world gameplay. Most reviews think the game accomplishes what it set out to do (i.e. set charges and blow the world to smoldering smithereens), but there's an undercurrent of dissatisfaction with the supposedly shallow combat, dubious AI, the adherence to the previous game's formula and, of course, the bugs.

• 1UP (B+): "While Mercs doesn't do anything particularly new or interesting, the formula is inherently fun (as long as you enjoy blowing things up like I do). I can keep complaining about the quirks -- ridiculously repetitive voice samples from NPCs, a climax that consists of a trial-and-error button-pushing session -- but the wealth of smaller problems are insubstantial in light of the effective fundamentals."
• IGN (79/100): "For every time I cursed the stupid AI, I cheered at the demolition of another building. For every bug that got me stuck in some bushes, there was an attack chopper waiting to be jacked. If Mercenaries 2 had more polish, it would have been a great game. As is, it's still worth playing – and enjoyable – but falls far short of its promise."
• WorthPlaying (76/100): "Cars will flip for no reason, your character's legs will get stuck in the environment, things will explode for no reason, etc. It's impossible to play without encountering bugs on a regular basis."
• Eurogamer (50/100): "We'd now go a little further than that: apart from some cool explosive effects and solid controls, Mercenaries 2 is utterly mediocre in almost every sense that matters. From the initial sorties onwards it's bogged down by the worst kind of brain-dead cannon fodder enemies, lead-you-by-the-hand level design, arbitrary boundaries, and some technical howlers."

Apparently convinced that it can no longer make loads of cash from a 13-year-old PC game, publisher EA has combined motivated marketing with measured magnanimity and released real-time strategy classic Command & Conquer: Red Alert for free. Where? Right at the bottom of this Red Alert 3 promotional page, which also dangles a free copy of Red Alert 2 in front of your nose. To get it, all you need to do is pre-order the game's third, deliciously cheesy installment.

And hey, if you're not sure what all this Conquer and Command stuff is, now's as good a time as any to shake Hitler by the hand and irrevocably wreck the timeline.

[Thanks, WiNG]

We hate to be the ones to break the news to you, but, with the season still three weeks away, the fall onslaught has officially begun. The biggest release is the oft-delayed Mercenaries 2, sure, put you've also got a new Viva Pinata, Trouble in Paradise, and Facebreaker, which ... well, at least it has Snoop Dogg in it.

See the rest of the week's releases right after the jump.